Incend Media expands partner-led leadership team

Incend Media said July 7, 2026, that it has expanded its partner-led leadership collective with new executive roles in strategy, marketing and operations. The move comes as the Springfield, Missouri-based company adds services, a new website and a refreshed brand identity to support growth across the U.S.

Why it matters: - Incend Media is positioning itself as a broader growth partner, not just a marketing agency. - The expanded leadership team is designed to connect visibility, customer acquisition, operations and business goals for clients. - The company says the change supports its push to help organizations strengthen trust, attract customers and scale more effectively.

What happened: - Incend Media announced the expansion of its partner-led leadership collective on July 7, 2026. - George Lamelza became Chief Executive Partner. - Sara Lamason joined as Chief Marketing Partner. - Christina Manol joined as Chief Operations Partner. - The company is based in Springfield, Missouri, and serves organizations across the United States.

The details: - Incend Media operates through a partner-led model rather than a traditional agency structure built around departments and account managers. - The company says the model brings together expertise in growth strategy, marketing, operations, communications, branding, content development, revenue acceleration and technology services. - Lamelza previously served as Managing Partner and Chief Marketing Partner. - Lamelza has nearly three decades of experience helping organizations improve visibility, customer acquisition and marketing outcomes. - Lamelza previously led Team Media as chief executive officer and helped grow the company into one of the fastest-growing web services firms in the U.S. before its 2007 acquisition. - Lamelza also created the Incend Media Growth Framework™, a strategic model for aligning visibility, customer acquisition and growth initiatives. - As Chief Executive Partner, Lamelza will focus on company strategy, partner development, client success and service evolution. - Lamason brings nearly 25 years of experience in destination marketing, hospitality, tourism, brand strategy and customer acquisition. - Lamason spent nearly 12 years at The Walt Disney Company, where she served as Senior Manager of Marketing Strategy for Walt Disney World's Domestic Sales Division. - Lamason led Disney's Distribution Marketing Strategy team, directed multi-million-dollar marketing initiatives and represented Disney globally as chairperson of Visit Orlando's Global Marketing Committee. - Her work included the Disney Springs rebrand and the launch of Pandora – The World of Avatar. - Before Disney, Lamason held leadership roles in agency and hospitality marketing and managed international portfolios across more than 15 countries. - As Chief Marketing Partner, Lamason will guide marketing strategy, brand development, customer acquisition, campaign planning and growth-focused programs. - Manol joins after 15 years with the U.S. Department of Defense. - At the Department of Defense, Manol held leadership roles in the Army's Program Executive Offices and the Office of the Secretary of Defense. - Her work there covered acquisition policy, enterprise budgeting, strategic planning and large-scale operational initiatives. - Most recently, Manol was chief operating officer at JANSON. - As Chief Operations Partner, Manol will focus on operational excellence, process optimization, scalability and client service delivery. - Incend Media's leadership collective also works with Your Executive Partner, a fractional leadership organization founded by Lamason. - The leadership team spans Springfield, Charlotte, Dallas and Orlando. - Incend Media also said it is launching a new website, updating its brand identity, expanding service offerings and formally introducing the Incend Media Growth Framework™. - The company serves clients nationwide and says its services include marketing strategy, search visibility, advertising, websites, content development, analytics, AI-driven discoverability and growth consulting. - Incend Media said its approach is built to help businesses align discoverability, customer acquisition, brand authority, operational clarity and long-term performance.

Between the lines: - The leadership changes signal a shift toward a more executive-style service model, which can appeal to companies that want senior-level guidance instead of siloed agency support. - Lamason's background in large-scale consumer marketing and Manol's operations experience suggest Incend Media is trying to deepen both creative and execution capabilities. - The collaboration with Your Executive Partner points to a broader network strategy built around specialized fractional leadership.

What's next: - Incend Media says the leadership expansion will support continued growth in its marketing and growth services. - The company is expected to roll out its new website, updated brand identity and expanded offerings as part of the broader evolution. - The leadership team will use the new structure to support clients navigating growth and change.

The bottom line: - Incend Media is betting that a partner-led model and a deeper executive bench will help it stand out in a crowded marketing services market.